19 August 2010

It's a Quarter After One, I'm Tanked At The Red Lion…

I began typing this entry 35,000 feet over Cedar Point, at the same time two lads from Tennessee and their gorgeous lead singer wrapped up a three-day sojourn across the pond, building on the unprecedented chart success they’re achieving.

Lady Antebellum’s trip to Britain may appear fruitless, performing only one concert, and that one to 2000 devoted fans at Shepherd’s Bush Empire in London, but for those pining for the world to embrace the trademark twang of country, that close-knit concert may very well be country music’s equivalent to The Beatles’ landmark 1964 debut concert on The Ed Sullivan Show and at old Shea Stadium.

And Britain may have just warmed up to the format, in particular the three members of Lady Antebellum. In addition to BBC Radio One regularly performing tracks from their newest album Need You Now, the trio of Dave Haywood, Charles Kelley and Hillary Scott appeared on BBC One’s Breakfast Show for a live interview segment lasting just over seven minutes. Need You Now, including the title song and “I Run To You”, have soared on the UK’s charts, echoing the success the trio have registered in the US over the likes of Justin Bieber, Rhianna and fellow country starlet Taylor Swift.

Listing The Beatles as among their influences, and joking that they were once mistaken for Kings of Leon, Lady Antebellum are the epitome of not just the world’s earbuds acclimating to songs about mama, drinking, pickup trucks, and jailhouse blues, but equally of country music evolving from its distinctly rural American roots. Much as the Mississippi delta gave rise to jazz and blues, genres quickly embraced and adapted by legendary British rockers including Eric Clapton and Mick Jagger, country music has now reached a point where it has openly influenced, and been influenced by, the bass beats of classic rock, the somber, soothing tones of adult contemporary, and even the occasional jolt from heavy metal.

Even as The New York Times declared country music dead in 1985, performers rooted in church choirs and old guitar standards began branching out from behind the friendly confines of the WSM microphone at the Grand Ole Opry. Artists, ranging from classic Southern Belles like Reba McEntire to transplants like the Canadian Shania Twain, explored the inclusion of traits from beyond the commonly acceptable bounds of country music. As country music caught on across North America, so too did the outside influences. Shania drew some flack for a song which, for all intents and purposes, could hardly be classified as country. Reba built on her success by way of launching a television series on The WB (and later The CW), running for six seasons. Reba's crossover appeal furthered when she released an album of duets in 2007, featuring Kelly Clarkson, Don Henley, Carole King and Justin Timberlake among her collaborators.

In the past two years alone, country music has reached a point where it is, for all intents and purposes, attached to the mainstream as much as hip-hop and R&B. Taylor Swift’s near-bubble gum pop appeal, with chart success on country and mainstream charts, drew a less than positive response from a certain rapper on a certain live music award broadcast. Soft rock crooners Darius Rucker (of Hootie and the Blowfish fame) and Uncle Kracker have found their ways on the country charts by virtue of including just enough twang for country music stations' programming directors to add them to their playlists.

Many of these artists, though, can also look back to successes achieved by rock-and-roll pioneers such as Elvis and Boddy Holly, or can look to the enduring image of Jim Reeves. Over 45 years after his umtimely passing in a plane crash en route to Nashville, Reeves' booming bass voice against gentle background music continues to resonate in the songbooks of Britain, Ireland, and South Africa, where he spent several months touring in 1963.

Could Lady Antebellum's newfound appeal across the pond result in the potential inclusion of up to 400 million fans, or maybe some Johnny Cash knockoffs in future Eurovision Song Contests? Or has country music morphed into the point where it is now part of the Simon Cowell-fronted-but-really-controlled-by-Sony-investors cookie-cutter music machine, defined only by an artist's preferred training, or what a publicist believes would best market the artist? These are questions that not only tug at the ear of devoted and occasional music fans, but also probe deeper into society.

Whether British fans of Lady Antebellum will delve deeper into the rich history of Country music and find a new genre of their own liking, or start grouping their tracks with Little Boots because both artists play regularly on Heart, will be a test of time. If past results are any indication, though, it will likely be the latter. I've yet to hear Mix 93 or Z100 play anything by Lena or Alexandra Burke.

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