16 March 2010

Erin Go Braugh in HD

If you're in the Kansas City area and haven't found a new "station" broadcasting, you might want to check 103.7 FM tomorrow. It'll definitely set the mood for St. Patrick's Day, as it's broadcasting music to celebrate the holiday. However, you don't want to leave it on too long, as the playlist is repeating every hour or so.

The signal (K279BI) is a 250-watt rebroadcast of content now airing on a digital subchannel of Cumulus' classic rocker KCFX. This is the first I've heard of a translator (the legal term for a low-power rebroadcast of another station's signal) rebroadcasting a digital-only feed; however, I suspect it might becoming increasingly common as stations seek to draw more attention (read: listeners and revenue) to their digital services.

Of course, the folks at Cumulus, fast enjoying higher ratings at many of their stations from the Arbitron's new Portable People Meter system, will have to roll something else out Thursday.

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